The feature phone market rekindled after a decade of inactivity when Mukesh Ambani launched the cheapest 4G feature phone, which the company claimed would offer the buyer unlimited voice calls.
Idea seems to have realized the potential of this market too and has indicated that it will be launching a new phone which will be the cheapest 4G smartphone. Unlike the JioPhone, this device will be able to download popular applications like Facebook, WhatsApp and Google.
Earlier this month, Reliance Industries Limited chairman Mukesh Ambani announced the 4G VoLTE feature JioPhone at an effective price of Rs Zero. However, customers first have to pay a security of Rs 1500, which will be fully refundable after three years.
Unveiling the ‘India ka Smartphone’, Ambani said that the launch of JioPhone is a critical element in bridging the divide between digital India.
JioPhone which will be launched for testing on 15 August, will be open for pre-booking from August 24 and will be commercially available by September this year.
